Then he created the recipes for Dave's Killer Bread. [8], In 2016, Dahl started an organization known as Discover African Art, for which he opened a flagship showroom in Clackamas, Oregon and a boutique in Portland's Pearl District the following year. Let’s review the five things Dahl did to take his bread company from local farmers markets to the global market. Your business ideas won't work if you sit and think about them all day. For 15 years he bounced from one sentence to the next. Dave's Killer Bread bakes and markets bread and other bakery products. [12] In January 2015, Dahl was kept on conditional release under the Board's supervision, with requirements including bans on driving and visiting bars. Related: A Family Business With an Open-Minded Hiring Policy. Prior to reuniting with his brother and joining the family business, he had been incarcerated four times. Basically, these breads are about as healthy as it gets. You can argue that his non-GMO ingredients are better, but on the surface, all Dahl did was add more whole grains and unique toppings to the exterior than other manufacturers were offering. Dave's Killer Bread operates and markets to customers in Portland, Oregon. In the most recent issue of Modern Farmer (a relatively new food and farming publication), Lucas Adams tells the tale of Dave Dahl, a health bread baker.As the illustrated story unfolds, we learn about the challenging and sordid history of Dave's Killer Bread and the man behind it. Dahl smoked a … author of The Superfoods Swap. Begin with Dave’s . [9] In June 2017, the organization contributed to grain shipments bound for a village in Mali. "Jim" Dahl in 1955. As an entrepreneur, you are used to juggling multiple tasks and navigating choppy waters. Dave experimented with different types of bread and countless ingredients. But Dave’s Killer Bread is a perfect example of how you can turn tragedy into triumph. Dahl's passion helps him fill that hole in his life. Dave Dahl wasn’t born an entrepreneur. He wanted to bake a loaf of bread with rich texture and natural whole grain that people would love Passion gives you motivation, direction and purpose in life. Fast forward to today and Dave’s Killer bread, full of healthy ingredients, is sold nationally and employs over 280 people. Copyright © 2021 Entrepreneur Media, Inc. All rights reserved. CHECK OUT OUR BREAKFAST LINEUP. A Family Business With an Open-Minded Hiring Policy, Five Reasons Why Entrepreneurs Need To Think Out of the Box, Why You Need to Step Out of Your Comfort Zone, 5 Lessons I've Learned From Working With Novak Djokovic. Delicious, nutritious, endlessly versatile–you’re looking at the best breakfast in the bread aisle. It wasn’t too late for Dahl, even after 15 years behind bars, and it isn’t too late for you. In 1987, he was addicted to drugs and incarcerated for home burglary. To you, setbacks are just part of the process, but what if one of those setbacks happened to be a 15-year stint in a penitentiary? After being released from his last prison sentence – he was incarcerated four times for a total of 15 years for drug possession, assault and burglary – Dahl rejoined his family’s baking business and developed Dave’s Killer Bread. The 2005 launch of Dave’s Killer Breads was a testament to Glenn looking past Dave’s criminal history, and they have kept that same open mind when it comes to their own hiring practices. Nearly a third are ex-cons, the website says. Unlike a lot of other "healthy" loaves out there, Dave's Killer Bread truly lives up to the hype, according to Dawn Jackson Blatner, R.D. There is a saying by Gabby Bernstein: "Allow your passion to become your purpose, and one day it will become your profession." Before Dahl joined his family's bakery in 2004, he spent 15 years in and out of prison. Prior to it, he had served a total of over 15 years in prison for multiple offenses including drug distribution, burglary, armed robbery, and assault. [13], For the Major League baseball player, see, It may require cleanup to comply with Wikipedia's content policies, particularly, Learn how and when to remove this template message, "From meth addict to businessman: bread maker's story highlights policy agenda aimed at changing lives", "The Strange And Sad Tale Of Dave's Killer Bread", "The making of a killer breadmaker: Dave Killer Bread", "Dave's Killer Bread continues to rise with nationwide rollout", "This Former Felon Started An Organic Bread Business That's Now Worth $50 Million", "Dave's Killer Bread bought by Flowers Foods for $275M", "Discover African Art Donates Grain to Village in Mali, Africa Part I", "Dave Dahl, Dave's Killer Bread cofounder, sought alcohol treatment before arrest, court records say", "Dave Dahl of Dave's Killer Bread, guilty except for insanity, faces possible state hospital time", "Dave Dahl of Dave's Killer Bread wins conditional release, avoids state hospital", https://en.wikipedia.org/w/index.php?title=Dave_Dahl_(entrepreneur)&oldid=999888396, American people convicted of drug offenses, Articles with short description added by PearBOT 5, Short description is different from Wikidata, Wikipedia articles with possible conflicts of interest from March 2019, All Wikipedia articles written in American English, Creative Commons Attribution-ShareAlike License, This page was last edited on 12 January 2021, at 13:11. And like all killer breads, … Dave Dahl, the founder of Dave's Killer Bread, was released from the Washington County Jail on Saturday after posting bail, the sheriff's office said. It was a huge risk for them to take, knowing that they had no cash flow support to sustain such a purchase, and it was all based on future expectations. Take solace in knowing that most people won’t remember your missteps. The result is Dave’s Killer Bread. Since Dave’ Killer Bread was started in 2005, the company has grown from 30 employees to nearly 300. Currently sold in 13 states, Dave’s Killer Bread was started by Dave Dahl, a man who spent 15 years in prison for crimes including armed robbery, assault, and delivery of a controlled substance. You may have failed yesterday, but that doesn’t mean you have to carry that burden today. Once released from his last prison stint in late 2004, Dave decided to rejoin the family business with his brother and was put in charge of bread development. Self-forgiveness. The company is based in Milwaukie, Oregon and was founded by Dave and brother Glen in 2005, a year after Dave was released from prison. The biggest mistake you can make as an entrepreneur is to coast. I work in a CA state prison. [10], In November 2013, a female friend of Dahl’s called the police reference him acting strange. Together with his brother, Glenn, and nephew, Shobi, they worked tirelessly to create what would soon become a phenomenon: delicious, healthy, USDA Certified Organic and Non-GMO Project Verified breads. It was more of, “Well, we want to know what you did and how overcame it, to gauge if you’re going to continue to overcome challenges to succeed. [3][1][4], While working at the bakery, Dahl came up with a cornmeal-crusted loaf which he and his brother named "Dave's Killer Bread" and formed the basis of the new brand. By his own admission, Dahl will tell you that he suffered from low self-esteem, and up until 2001, made a series of poor life choices. According to The Ringer, the company's products were available in over … From its 21 Whole Grains and Seeds bread, to its Good Seed bread with a "bold" and "sweet" flavor, to its Sweet Oats and Flax bread chock full of organic whole wheat, oats, flax seed mix and so much more.. What's in Dave's Killer Bread? Dave's hard work, dedication, perseverance and continued focus on his purpose helped him take this risk. [11] In October 2014, after being diagnosed with bipolar disorder, Dahl was found guilty except for insanity on two counts of third-degree assault and one count of unlawful use of a weapon by a Washington County judge, who placed him within the jurisdiction of the state's Psychiatric Security Review Board. Five things that helped an ex-convict build and sell his company in 14 years. Dave's Killer Bread is a brand of bread based in Milwaukie, Oregon, now owned by Flowers Foods, which makes organic whole-grain breads. — The founder of Dave's Killer Bread, David Dahl, was arrested after a disturbance and chase that wrecked three patrol cars, the Washington County sheriff's office said. ‎Dave Dahl's entrepreneurial journey began in prison. Eventually, you grow accustomed to surviving in a world of organized chaos. [7] In August 2015, Dave's Killer Bread was acquired by Flowers Foods for $275 million. Dave Dahl (born January 12, 1963) is an American entrepreneur, known for co-founding Dave's Killer Bread. I designed it to be 100% whole grain with loads of tasty, nutritious seeds. Dave's Killer Bread comes to Los Angeles ... Dave’s brother, Glenn, and Glenn’s son Shobi were running the business when Dave got out of prison for the last time in 2004. Related: Five Reasons Why Entrepreneurs Need To Think Out of the Box. One of the biggest reasons Dave's Killer Bread was such a hit was because other breadmakers simply hadn’t been as innovative. Focus on Your Processes, Not Your Leaders. Actually, it's one of multiple … Because if we’re going to give you this opportunity then you have to want it for yourself too.” That’s what I really like about Dave’s Killer Bread. One-third of these employees are ex-felons like their boss. He wasn’t afraid of letting his product out in the market to receive feedback. Dave's Killer Bread is the largest organic bread company in North America. It was founded in 2005 by Dave Dahl, who learned the baking trade growing up in his family bakery. Dave's Killer Bread was co-founded by Dave Dahl, who after spending 15 years in prison, desired to make a positive impact on the world. After serving a decade-and-a-half sentence for possession of drugs, robbery, burglary and assault, he returned home in 2001 to the family bakery business, which was built by his father and run by his brother. Actually, it's one of multiple chances. He researched what was trending and what was not. There will be moments in your own entrepreneurial endeavour where you will be forced to operate outside of your comfort zone. With a seed-coated crust, this organic sliced bread offers killer flavor. Entrepreneur Insider members enjoy exclusive access to business resources for just $5/mo: Discover a better way to hire freelancers. It poses the question whether Dahl was "under the influence" at the bakery outlet store: “We don’t know.” The moral of the story is that it doesn’t matter how many times you’ve screwed; there’s always an opportunity to start anew. Image credit: From business to marketing, sales, finance, design, technology, and more, we have the freelancers you need to tackle your most important work and projects, on-demand. He later launched the wildly successful Dave's Killer Bread. Customers were repeatedly asked for his bread, and word got out so fast that it became famous in the community. But in the mid-2000s, Dave returned to his family bakery where he was inspired to make bread – organic, nutty, and slightl… Bloomberg | Getty Images, Entrepreneur Leadership Network Contributor. Eventually, you learn how to operate with butterflies in your stomach, and it becomes business as usual. JOIN BREADHEAD NATION. Dave Dahl is the co-founder of an organic whole grains bread company. Want to know why? Dave’s story is one of second chances. The Company offers various of homemade breads. In 1987, he was addicted to drugs and incarcerated for home burglary. This pre-sliced bread is the perfect base for a cucumber and avocado sandwich or turkey pepper jack sandwich. I stumbled onto Dave’s Bread finding it to be the first wheat bread I liked. HILLSBORO, Ore. -- Dave Dahl, the founder of Dave's Killer Bread, was released from the Washington County Jail on Saturday after posting bail, the sheriff's office said. Together, he and his brother sought out to develop a better bread in hopes of changing lives, one loaf at a time. I’m glad to hear that Mr Dahl hasn’t killed anyone and thinks it would be the of his life if he did… Dave’s story is one of second chances. Related: Why You Need to Step Out of Your Comfort Zone. Dave’s Killer Bread® Organic 21 Whole Grains and Seeds Bread offers a sweet taste and hearty texture. (His brother Glenn, who owns Nature Bake breads, managed to avoid prison and co-founded Dave’s Killer Bread with him. Great ideas come as you work on something you're passionate about. The big dogs stopped being creative. When I set out to make a killer raisin bread, I knew it had to be healthier than any other raisin bread out there. For 15 years he bounced from one sentence to the next. Dave's Killer Bread has posted an FAQ about the events on Nov. 14 on its website. At the end of 2004, Dave, who's a real person, came back to the family bakery after four different bouts in prison. Upon officers’ arrival, Dahl fled the scene in a black Cadillac Escalade and proceeded to immediately ram two police cars head on. Apply these same five strategies that he used, and go build your own multi-million dollar empire. Worried About Your Succession Plan? So it became personal. [2], In 1987, Dahl was incarcerated for the first time after burglarizing a house. Dave goes on to describe his brand of bread. Thank you! [5] After initial success at local farmers' markets, stores began carrying the brand's products[6] and by 2013, the company had employed over 300 people (approximately one third of whom were ex-felons) at its headquarters in Milwaukie, Oregon. Would you be able to maintain that same enthusiasm that keeps you going right now? Dave's Killer Bread has a variety of offerings. His early life was a struggle, and he long clung to a victim mentality. Dahl had been recognized for turning his life around after spending 15 years in prison. He dropped out of high school in 1980. HILLSBORO, Ore. -- The founder of Dave's Killer Bread, David Dahl, was arrested after a disturbance and chase that wrecked three patrol cars, the Washington County sheriff's office said. The company now makes 17 different types of breads, all organic and mostly low fat and high fiber. [1] Dave often fought with his father because he did not like working there and began smoking cigarettes and using other drugs in his teens. One of the biggest challenges Dave’s company faced was moving into a facility that cost his brother Glenn $1.5 million. Dahl was released from prison on December 27, 2004, after which he rejoined his brother Glenn at the family bakery for the third time. [3] In 1997, Dahl was arrested again in Portland, Oregon, after which he was incarcerated at the Snake River Correctional Institution near Ontario, Oregon. Launched in 2005, the company got its start when its co-founder and namesake Dave Dahl joined up with his brother, Glenn, to work in the bakery their parents had started decades before. Dahl was a dealer and a serious thug, according to the video on his Web site, and after he got out the last time, he decided to return to his family roots and bake bread. Dave Dahl (born January 12, 1963) is an American entrepreneur, known for co-founding Dave's Killer Bread. You have to go out, experiment and execute your ideas, no matter just how crazy they may sound. I was concerned about the “killer” part of the name, once I noticed it. Email Address. How to Form Better Habits as an Entrepreneur, Book a one-on-one session with a Franchise Advisor. Pushing for more employers to take a chance on ex-offenders is Dave’s Killer Bread, a company that specializes in organic, whole-grain bread. They’re too busy worrying about their own. At the age of 9, Dahl began working at the family bakery which was founded by his father James A. In 2001, he was placed on a drug treatment program and vocational training in computer-aided drafting and design, which he began to teach other prisoners after excelling at the course. The company sells 12 varieties of bread … Eventually, they did see significant growth in the business, even expanding and hiring more employees. Sign Up for News & Coupons. He also knew that some of his ideas would hit, and when they did, they were home runs. He knew that some of his ideas would fail. He rejoined the bakery in 1989 after accepting a job offer from his brother Glenn before quitting again and moving to Massachusetts, where he served more time in prison for armed robbery. Meet Dave Dahl, founder of Dave’s Killer Bread. But in the mid-2000s, … They are the Whitey and Billy Bulger of bread-making.) Dahl then fought with officers as they arrested him, sending three officers to the hospital. Fast forward to 2015, and Flowers Foods agreed to purchase “Dave’s Killer Bread” for $275 million. I understand that the data I am submitting will be used to provide me with the above-described products and/or services and communications in connection therewith. Dave stopped getting paid hourly and became president of the Dave’s Killer Bread brand, which came with a much larger paycheck. 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